& Company
&Company is a hospitality brand created to sit within office buildings - serving members, tenants, and the public with food, drinks, and a flexible atmosphere that blends social space with all-day functionality. Coot developed the brand from the ground up to bring hospitality thinking into the world of workspace.
The Challenge
The brand had to serve multiple roles: coffee bar, lunch spot, event venue, and cultural anchor - all while sitting inside a workspace. It needed to feel warm and public-facing, but still elevated and distinct from typical café brands. Most importantly, it had to support the core workspace business by increasing engagement, dwell time, and retention.
What We Did
Coot created the &Company brand from the name up - designing everything from tone of voice to takeout cups:
- Naming and verbal identity
- Brand system: logo, type, colour, layout
- Messaging across menus, signage, and customer touch-points
- Launch and opening campaigns for multiple locations
- Designed service UX (QR ordering, menus, delivery touch-points)
- Signage systems for both interior and street-facing presence
- On-site communications for workspace guests and public visitors
- Marketing collateral and brand assets for rollout across buildings
The Result
&Company quickly became a central feature of Avenue HQ and other workspace environments - hosting events, driving footfall, and delivering a hospitality layer that enhanced the member experience. The brand balances flexibility with identity - equally comfortable as a quiet coffee spot, lively afterwork venue, or trusted catering partner for workspace events.
