Avenue HQ
Avenue HQ, a national flexible workspace provider, partnered with Coot from day one. What began as a full brand creation grew into a long-term relationship—refining, evolving, and supporting a business as it scales across cities.
The Challenge
As a new player in a rapidly growing market, Avenue HQ needed a brand that could feel confident, community-led, and built for scale. Over time, that brand also had to adapt - reflecting growth, new locations, and shifting market expectations. One key challenge was aligning the brand with Avenue HQ’s anchor sponsor, Barclays Bank, without compromising the independence and energy of the workspace itself.
What We Did
Coot partnered with Avenue HQ from the start - crafting and then maturing every part of the brand and communication toolkit.
- Brand strategy, naming, and positioning
- Visual identity and core design system
- Website layout and digital assets
- Member onboarding materials and signage packs
- Leasing materials: decks, brochures, and location-specific templates
- Brand refinements to support expansion and new audience needs
- Integration of Barclays sponsorship into physical and digital brand touchpoints
- Ongoing design, campaign, and communications support
The Result
A brand that launched strong - and stayed sharp. Avenue HQ became one of the UK's most recognised workspace brands, achieving market-leading occupancy rates and winning multiple national awards for workspace innovation and design.
From initial concept to scaled platform, Coot has supported Avenue HQ through every phase. The creative foundation is solid, the assets are scalable, and the brand continues to evolve without losing its roots. By thoughtfully integrating a high-profile sponsor without compromising identity, Avenue HQ was able to build credibility and momentum from day one.
