fluxo
/
Strategy & Messaging
Digital Design
Brand Foundations
Automation & Implementation
fluxo, a booking platform for places to work and spaces to meet, approached Coot to bring their concept vision to life.
The Challenge
Create a bold, confident brand that could launch a new category: an on-demand platform for working anywhere—cafés, hotel lobbies, studios, and beyond. Fluxo needed a brand that felt effortless but intentional, modern but warm, and ready to scale across digital and physical environments.
What We Did
Coot developed the entire brand ecosystem from the ground up. We handled:
- Naming and verbal identity
- Logo and visual system
- Colour palette, type, and iconography
- Website design and layout direction
- Editable templates for decks, flyers, and social assets
- Tenant-facing comms templates for onboarding and marketing
- Print-ready materials for investor packs and host outreach
- Automated onboarding flows for both users and hosts
- Email and notification templates built into the operational infrastructure
The Result
A distinctive, launch-ready brand with everything in place—from sharp visuals to seamless communications. Every element is designed to scale, giving Fluxo a strong foundation to grow fast without losing clarity or consistency.
